School of Management Sciences
Department of Business Administration

Profile of Faculty

Dr. NAGAPAVAN CHINTALAPATI

Ph D in Management (University of Hyderabad)
MBA (Dept. of Commerce and Management Studies, Andhra University)
UGC – NET (Management)
Post Graduate Diploma in Training and Development (The ICFAI University, Tripura)


Assistant Professor

Cell: +918235812204
E-Mail cnp@cuj.ac.in; cnp.cuj@gmail.com

Research Interest   Social Media, Management Education, Strategic Management, Information Technology, Entrepreneurship
Journal Publications(Selected List)  
  1. Chintalapati, Nagapavan, and Venkata Srinivas Kumar Daruri. (2016) "Examining the use of YouTube as a Learning Resource in higher education: Scale development and validation of TAM model." Telematics and Informatics. [An Elsevier journal with Thomson – Reuters Impact Factor of 3.398 in 2016, indexed by SSCI, Scopus, etc]
  2. Prabhakar, R., Singh, M., & NAGAPAVAN, CHINTALAPATI. (2015). ENSURING ENERGY SECURITY IN RURAL INDIA-A CASE STUDY ON RAJIV GANDHI GRAMIN LPG VITRAK (RGGLV) YOJANA. Sona Global Management Review, 9(3).
  3. Chintalapati, Nagapavan (2013). Protecting the competitive advantage derived through HR: Challenges for IT industry. IUP Journal of Management Research, 12(3), 29.
  4. Chintalapati, Nagapavan and M. Nagendra Kumar (2010). “People Issues in Hospitality Industry– Issues and Challenges”, Marketing Mastermind, ICFAI University Press, May 2010.
Participation And Presentation Of Research Papers (selected list)  
  1. An examination of Behavioral Intention to Use YouTube as a Learning Resources using Technology Acceptance Model at JBIMS International Research Conference 2016 (BEST PAPER AWARD)
  2. Increasing access to Higher Education: A case study of innovations in Higher Education in India 3i – Intelligence, Innovation and Inclusion at Pondicherry University (BEST PAPER AWARD) in 2016
  3. A study on the “Reach” of social media alternatives used by Business Schools in India in Information Systems Symposium 2015 at Indian School of Business (ISB), Hyderabad
  4. Social media as a channel for Brand Communications: An exploratory study of select Indian Business Schools in International Conference on Innovative Brand Building through Digital Marketing - 2016 at IMI, New Delhi
  5. Business Schools and Social Media: A Study on the use of Social Media in External Marketing in Great Lakes – Yale International Research Conference 2014 at Great Lakes Institute of Management, Chennai.
Chapters in Edited Books (Selected List)  
  1. Chintalapati, Nagapavan and Dr. D V Srinivas Kumar (2016) by A Conceptual Model for Influence of Social Media on Consumer Actions published by Allied Publishers Pvt.Ltd., ISBN Number : 978-93-85926-04-4.
  2. Chintalapati, Nagapavan (2013). Management of Business Schools: A case study on contribution of Strategic Leadership to Institutional Quality. In Chatterjee, Debhashis, Gopinath, Saji; Suram, Balasubrahmanyan and Deepak Dhayanithy (Eds) Excel India Publsihers. New Delhi (pp. 462 – 470)
  3. Chintalapati, Nagapavan, & Sinha, Sumit. Kumar. (2011). Management of Higher Education Institutions: An Applied Analytical Model for Management Education Institutions. In M. Sahay, & R. K. Mishra (Eds.), Imperatives for Quality Higher Education (pp. 64-78). New Delhi: McMillan Publishers India Ltd.
  4. Ashok, A. V. S, Chintalapati, Nagapavan & Talluri, Srinivas. (2011). An examination of importance of ethical values in Higher Education and the status of imparting values through Higher education in India. In M. Sahay, & R. K. Mishra (Eds.), Imperatives for Quality Higher Education (pp. 210 - 218). New Delhi: McMillan Publishers India Ltd.
Teaching Interest   Marketing Management, Management Information Systems, Strategic Management Principles of Management, Customer Relationship Management, etc